Bluebeam Extreme Conference (XCON) is an annual 1000+ person, multi-day user conference for design and construction professionals. Working closely with executive leadership and the Events & Experiences team to ensure alignment on a theme, I led art direction and design for the 2017 in-person event. The brand is based on the multifaceted nature of innovation in the construction industry, which is shown in the interconnected plane motif that flows throughout the branding. I was responsible for the concept development, art direction, and production quality from designers and vendors across social, print and environmental touch points.

Role: Art Director