As Bluebeam continued it’s global growth, we wanted to remind our audiences of the commitment we have with the AEC industry…even in the midst of a pandemic. On one such campaign, we partnered with the talented people at Studio Muti to develop a set of bespoke illustrations that tapped into the sense of pride and accomplishment our audience feels when they partner with Bluebeam to finish their builds. These ads ran in Munich, Stockholm, Copenhagen, Sydney, Melbourne, New Zealand, and across the U.S.A.